Category Archives: Making decisions

Confirmation bias clouds our judgment

Margaret Beaton

Confirmation bias is the well-known tendency to selectively attend to information that will reinforce pre-existing beliefs or ideas while ignoring good evidence to the contrary. As Warren Buffet says ‘What the human being is best at doing is interpreting all new information so that their prior conclusions remain intact’. A synonym for confirmation bias is … [Read More]


Trust your gut and make better decisions

Margaret Beaton

How often has someone said to you ‘Trust your gut’? Do you? Or do you go though a logical analysis of the pros and cons of every major decision you make? Being urged to trust your gut is the same as being urged to listen to your inner voice, act on your hunch, let your … [Read More]