Making decisions

Join me as we explore my latest coaching insights.

Confirmation bias is the well-known tendency to selectively attend to information that will reinforce pre-existing beliefs or ideas while ignoring good evidence to the contrary. As Warren Buffet says

‘What the human being is best at doing is interpreting all new information so that their prior conclusions remain intact’.

A synonym for confirmation bias is myside bias, which connotes the deep, personal nature of this particular form of bias. Of the dozen or so biases that can negatively influence our decision-making, the myside type is amongst the most important and insidious. In this post, I explain why it occurs, the consequences of succumbing, and how to avoid it.

How often has someone said to you ‘Trust your gut’? Do you? Or do you go though a logical analysis of the pros and cons of every major decision you make? Being urged to trust your gut is the same as being urged to listen to your inner voice, act on your hunch, let your intuition decide, and follow your sixth sense. These interchangeable colloquialisms refer to allowing your heart to rule your head in making decisions. I often advise my clients to do just this. Here’s why.