Category Archives: Personal brand

You are no longer a person; you are a brand

Margaret Beaton

When I first heard ‘You are no longer a person; you are a brand.’ I was struck by the pith and pathos of the expression, which Tom Peters attributes in his very useful book the brand you50 to Martha Stewart. Rhetorically saying to someone ‘You are no longer a person; you are a brand’ certainly … [Read More]