Personal brand

Join me as we explore my latest coaching insights.

When I first heard ‘You are no longer a person; you are a brand.’ I was struck by the pith and pathos of the expression, which Tom Peters attributes to Martha Stewart in his very useful book  the brand you. Rhetorically saying to someone ‘You are no longer a person; you are a brand’ certainly grabs their attention. And for your career, so it should. It epitomises the notion of thinking about yourself and your career in contemporary marketing way.